If you have ever donated money to charity you will be
familiar with the ‘if you raise £1 then we will match it’ scheme. It is a
method via which big donors can encourage you to donate to something they feel
is important, to kick start a campaign, and raise awareness.
I have never really thought about these matching schemes but
in reality it is confusing to say the least. Why would corporate organisations
want to match equally the money raised by its employees to a wide range of
charities? Well… because it is a nice thing to do obviously!
I am sceptical of this and companies’ policies often back
this up. Companies tend to back a certain set of charities because a particular
company director has a personal affiliation to one, it has some benefit for the
company or a company genuinely feels guilty about the effects of their actions.
For instance, The Shell Foundation was caught in a scandal in 2006 as “An attempt by Shell to portray itself as a model of corporate
social responsibility was undermined last night after Whitehall documents
showed its charitable arm discussing a key commercial project with a British
government minister”.
Shell has been cited in scandals. Do we want to get banks involved in more? |
However, I am not discounting the honest work that many corporations do and the ability that these matching schemes have to encourage people to donate. What I am concentrating on is the influence matching has upon our donations. Can we justify the matching schemes ability to take donations away from those organisations that we may ‘value’ more? Money is not the end game; it is how effectively it is used that matters.
If you work at a corporation you should review the charities
you are matched on as to whether you feel they are effective. If you do not
then perhaps you should call a vote on them? As a corporation in a democratic
society you have a right to!
Combining this with a recent TED talk by Michael Metcalfe
entitled ‘We need money for aid. So let’s print it’ promises an interesting
discussion.
(Insert little bio from TED which summarises it better than
I could.)
During the financial crisis, the central banks of the United
States, United Kingdom and Japan created $3.7 trillion in order to buy assets
and encourage investors to do the same. Michael Metcalfe offers a shocking
idea: could these same central banks print money to ensure they stay on track
with their goals for global aid? Without risking inflation?
Interested? Watch the video here!
The bank would evidently work as the matcher, would print
money to encourage confidence in the aid sector and then support the charities
work. Great idea.
Yet, if this is combined with the theory discussed above
then this places the banks in a powerful position. They would become the influencers
in the business word and the aid sector. Often aid works to reduce the affects
that corporations have upon the developing so the power which would be held in
the banks mandate would surely negate this. Banks have not proven to be the
most reliable in recent years.
Think before you donate! |
I want to believe in the good of humanity, but just in case I would recommend not going down the lines Michael suggests.
That is it. But, I would appreciate your thoughts!
That is it. But, I would appreciate your thoughts!